A sculptural response to the ITV logo and my experiences of the channel filmed to form a series of Idents. Created for and commissioned by the 'ITV creates' Ident project where 52 artists produce a new ident every week for the channel.
My design is inspired by neon seen in Sunday afternoon movies, RGB light clusters inside TVs and elements and shapes from current and old ITV logos
Find more information on the ITV Creates project here
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